Columbia Management Essentials
Implement strategies for managing people, products, and projects with financial intuition in this leadership program offered by Columbia Business School Executive Education.
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Weekly Effort
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Course Description
This program examines key concepts related to effective leadership and decision-making in a dynamic business environment. Participants will learn about various leadership styles and their impact on team dynamics. They will apply a rational decision model with six logical steps and six psychological truths to a group case study. The program will also cover influencing techniques applicable to leadership and customer service. Additionally, participants will gain an understanding of fundamental financial concepts, such as customer lifetime value, present values, and capital budgeting rules. They will also explore the new product development process and learn how to match ideation templates with various product development scenarios. Participants will also discover the principles of networking and compare the various options available and their benefits. Finally, participants will analyze case study data regarding cash flows and compare OTC and mobile wallet models. Overall, this program will provide participants with a comprehensive understanding of leadership, decision-making, financial concepts, product development, and networking.
Course Prerequisites
This program has no prerequisites, making it accessible to newly appointed and aspiring managers, as well as middle and senior managers seeking to enhance their business experience.
What You Will Learn
At the end of this program, participants will have a comprehensive understanding of leadership, decision making, financial intuition, customer-centricity, and networking. They will learn how to apply a structured approach to decision making, identify and change ineffective aspects of their leadership style, and explore techniques for influencing people in an ethical and fair way. Additionally, they will gain knowledge of customer worth, lifetime value, and marketing strategies to appeal to consumers. Participants will also learn about fundamental concepts in finance, ideation templates, and the new product development process. Lastly, they will complete a capstone case study that challenges them to apply the concepts learned throughout the program.
Instructors
Gita Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, generating creative ideas, and persuading consumers and colleagues to accept these ideas.
Johar has served as associate editor for journals such as the Journal of Marketing Research, the Journal of Consumer Research, and the International Journal of Research in Marketing. She began a term as editor of the Journal of Consumer Research in July 2014. At Columbia, Johar teaches in EMBA and PhD programs and has authored cases on consumer adoption of new products and on marketing and advertising planning.
Johar is the Meyer Feldberg Professor of Business at Columbia Business School and has been on the faculty since 1992. She received her PhD from NYU Stern School of Business and her MBA from the Indian Institute of Management, Calcutta.